My name is Alli and I would like to welcome you to ‘The Alley’, which incorporates my newly opened high street shop and my online retail business. Since 2011, we have continued to grow online, selling globally and building a large, engaged following. We have sold tens of thousands of clothes and have over 7500 positive reviews.

My passion for designer clothing started after being approached at 16 by a model scout and consequently spent 15 years as a professional catwalk and fashion model.

This wonderful experience led me to owning one of the largest modelling agencies in the South of England and laid the foundation for my transition into the world of designer fashion retailing.

I am a strong advocate for sustainable fashion, with 82% of items sold by us replacing a new purchase.

On average, one out of three items in our wardrobe is never worn & the textile industry is the second most polluting industry in the world. Buying each second-hand or unworn item helps to save 4kg of CO2 pollution and 2700 litres of water. Less than 1% of textiles are recycled into new clothes!

My mission is to help the environment by inspiring my customers to invest in quality preloved or unworn clothing.

No matter what your budget is, you can support sustainable fashion. Why buy new when there are so many beautiful, unworn or preloved items out there. We all have the power to create change, so start today, save money & feel great. What a difference we can make!



On a personal note, I am a mother to two amazing children, Dan & Katy. In my spare time, I love to cook, my favourite being Asian cuisine. I love our beautiful countryside and also spend as much time as I can in France. We also have two Tuxedo cats called Teddy and Sushi, who are spoiled rotten.

Thank you for visiting us today, and I hope you find something you will love for years to come. If you have any questions at all, please don't hesitate to contact us via our chat.